We do this for the people! The Fitted + Pai‘ea Projects Mānoa (Kānaka) Pack drops on Saturday, March 13 at 11am (online and in-store at Fitted Hawaii) and is the final installment of the two-part collection themed Mānoa Ali‘i, Mānoa Kānaka (Mānoa of the Chiefs, Mānoa of the Commoners).

I ka wā kahiko (ancient times) an imaginary line was drawn from Puʻu o Mānoa (Rocky Hill) above Punahou School to the low, green hill, Puʻu Luahine (in back of the Chinese cemetery), at the head of Mānoa Valley. The chiefs resided on the west side, the commoners on the east.

This limited-edition Fitted + Pai‘ea Project Mānoa Kānaka collection features two 90’s throwback Bows’ basketball jerseys: a Green Kānaka Edition and a Black Kaona (town) Edition; a white New Era 9FIFTY Rip-Stop Mua Snapback; and a gray “The Great Tee” track shirt with a matching green design. The #2 on the jersey signifies the division of the valley separating aliʻi and kānaka.

Today, the people of O‘ahu regard Mānoa as a very popular residential neighborhood with many good schools in the district. Model Kahanu Cuban is a teacher at Punana Leo o Mānoa as well as a student of Hawai‘inuiakea School of Hawaiian Knowledge at the University of Hawai‘i at Mānoa. Before Kahanu, U.H. and the many houses in the valley there were hundreds of lo‘i that fed the kānaka of Mānoa. While there are not many lo‘i left there is Ka Papa Lo‘i o Kanewai on Dole Street. It serves as a Hawaiian cultural and education outreach program for the Hawai‘inuiakea School of Hawaiian Knowledge.

Over three decades ago, several U.H. Mānoa students re-discovered the abandoned ‘auwai at Kanewai. This group became known as Ho‘okahewai Ho‘oulu ‘Aina based on the philosophy “make the water flow, make the land productive.” They restored the flow of water, and planted kalo and other native plants in the areas surrounding the lo‘i. The students received guidance from the kupuna such as Uncle Harry Kunihi Mitchell and ‘Anakala Eddie Kaanana. Today, the traditional mahi‘ai practices continue to be perpetuated at Ka Papa Lo‘i o Kanewai.


Kapālama Collection…

If one is to nānā i ke kumu of Pai‘ea Projects you will find that we bleed blue and white, and we celebrate this lineage with the Kapālama Collection. This pack is anchored by the Kapālama jersey and accentuated by a navy New Era 9Fifty snapback and “The Great” dry-fit tee. “Look to the source” of the Kapālama Collection and you will see that the roots of our brand run deep on this hill.

Kamehameha Schools Kapālama was ground zero for the founders of this brand. They met as 7th graders in the mid-90s and remained friends throughout their formative years all the way to the present.

Eventually, the trio of Kamehameha Schools alumni formed Pai‘ea Projects in 2009 when they marched in Waikīkī to protest Gov. Linda Lingle and Attorney General Mark Bennet’s case for the State of Hawai‘i to have the ability to sell Hawaiian Ceded Lands. Although Lingle and Bennett would win the case, much to the dismay of the lāhui, Pai‘ea Projects would “I mua” past the controversial ruling.

The color way of the Kapālama basketball jersey is inspired by the Oklahoma City Thunder’s alternate uniform, and is a tribute to the O.G. Kamehameha Schools campus. “0” is a reference to “ground zero” where the Pai‘ea Projects founders met, but it’s also a reference to a story about Pai‘ea and the conquering of O‘ahu.

Upon arrival on Oʻahu for the Battle of Nuʻuanu, Kamehameha The Great’s fleet covered the sea from Waiʻalae to Waikīkī. For three days he began to organize his forces and prepare his battle strategy. On the third night, he climbed up above Hauhaukoi, Kapālama. This journey up to Kapālama was for Paiʻea to drink ʻawa at the sacred heiau of Lonoikekūpaliʻi. When the ʻawa ceremony was complete, Paiʻea and his companions returned to Waikīkī where his armies were encamped. The next day, Kamehameha The Great and his army would win the Battle of Nuʻuanu. Thus, conquering O‘ahu.

After Kamehamehaʻs victory at Nuʻuanu, he immediately ordered that food be cultivated and the kalo patches be repaired. Pai‘ea toured O‘ahu to inspire the idea of farming for abundance and prosperity. However, before he began his journey, Kamehameha commenced the planting of kalo at Kapālama. The warriors and chiefs alike participated in the work of farming the ‘āina and feeding the people of O‘ahu.

The Kapālama Collection drops at 12 noon on Aloha Friday, Sept. 7 with the rising of a Lono moon: a lunar phase that our kupuna knew as an excellent day to plant crops and cultivate relationships. I mua.



Paiea Projects + Fitted "Milolii Opelu Project" Pt. 2 from Paiea Projects on Vimeo.

Lei at Miloli’i…

As the Lead Program Instructor for Pa’a Pono Miloli’i, community leader and coordinator of the Lawai’a ‘Ohana Camp, Leivallyn Grace Kaupu shares her mana’o on Hawaiian fishing practices and her home in Omoka’a.

Lei at Miloli'i from Paiea Projects on Vimeo.

Paiʻea Projects + Fitted “Miloli’i ‘Ōpelu Project”…

Video: Adam Palumbovisionhorsemedia

The Pai’ea Projects + Fitted “Miloli’i ‘Ōpelu Project” pays homage to our creative director’s home away from home: The last Hawaiian fishing village. According to Paul Kema, going to Miloli’i is like traveling back in time. From the moment you hit the 89th mile marker and slowly descend the windy road to the village you are instantly taken back to an older Hawaii. Lacking the distractions of city life, the absence of electricity and running water, life is simple there. People hold strong to the cultural values and knowledge passed down through generations. It is the last Hawaiian fishing village. The ocean is their ice box and remains their kuleana to preserve, protect and mālama it for future generations.

FP_milolii_vhm_3805Photo: Adam Palumbo

As a city boy growing up on O’ahu, Paul Kema would hear his dad talk about Miloli’i often, telling stories of how his father and eldest brother would spend summers fishing down at Omoka’a. As the twin of the youngest brother, Paul’s pops rarely got to Miloli’i, but would always look forward to the five gallon tins of dried ‘ōpelu (mackerel scad) grandpa would bring home.

John Ana Puako Kema was born 1899 in Ho’opuloa, a nearby fishing village, but moved to Miloli’i with the rest of the family following the 1926 lava flow that covered the area. Grandpa spent most of his adolescent life there before later moving to O’ahu. His sister Nancy remained and married into the Apo family. Grandpa would always return to spend time with her and the rest of the ‘ohana who still call Miloli’i home today. Generations have passed since then and now uncle Sam Grace (pictured below) is entrusted with taking care of Omoka’a. Paul and the Fitted Fam have spent many weekends camping there with Uncle Sam and remain grateful to spend time in the same waters the Kema ‘ohana has enjoyed for generations.

FP_milolii_vhm_3820Photo: Adam Palumbo

Pa’a Pono Miloli’i is a non-profit community project dedicated to improving the quality of life of the residents of Miloli’i. Through K-12 youth education in fishing practices and cultural traditions they continue to make a difference in protecting their unique way of life. One of their various community efforts is the “’Ōpelu Project,” which utilizes innovative fishing methods that blend science, ocean knowledge, fish lifecycle patterns and traditional Hawaiian techniques. Inspired by the efforts of Pa’a Pono Miloli’i, Pai’ea Projects and Fitted are honoring the “’Ōpelu Project” with this collection. As they strive to strengthen the community’s stewardship of their critical marine and coastal resources we pay homage to their perpetuation of the Hawaiian culture with the “Miloli’i ‘Ōpelu Project” collection. Our goal is to share their vision and give back to support their cause.

Proceeds of the “Miloli’i ‘Ōpelu Project” will benefit Pa’a Pono Miloli’i and their educational initiatives. This limited-edition, three-piece collection is anchored by “The Camo Mackerel” neoprene New Era snapback and accentuated with “The Scad” tank and “The Last Village” tee. The “Miloli’i ‘Ōpelu Project” launches on Saturday, February 4 on, and at the Fitted shop on Kona Street.

FP_milolii_vhm_3798Photo: Adam Palumbo

IMG_7140Photo: Paul Kema

IMG_7144Photo: Paul Kema

IMG_7149Photo: Paul Kema

front back left right underteefront teeback tankfront tankback

Miloli’i ‘Ōpelu Project…

The Miloliʻi ʻŌpelu Project is a two year program held in the last fishing village in the State of Hawaiʻi, Miloliʻi. Situated on the isolated, rural and arrid coastal plain of South Kona on Hawaiʻi Island, the fishing village of Miloliʻi remains the most traditional native hawaiian community in the Hawaiian Islands. For centuries Miloliʻi has been known as having an iconic and abundant supply of ʻŌpelu (Mackerel Scad) in its nearshore fishery. Utilizing an innovative method of fishing which blends modern science and the understanding of ocean currents and fish life cycle patterns as well as traditional hawaiian techniques has sustained this fishing village for the last century.

Healing of the Nation…

Video Credit: Adam Palumbo @visionhorsemedia

Healing of the Nation: ‘Āina Ho‘opulapula ma Keaukaha
Pai‘ea Projects, Homesteady and Fitted honor Prince Kūhiō

Hilo County lifeguard and Alai‘a board builder, Brandon Ahuna, and his ‘ohana are the living the dream of Prince Jonah Kūhiō Kalaniana‘ole (March 26, 1871-January 7, 1922). In the early 1900s when Hawai‘i was still a U.S. Territory, it was the vision of Robert Wilcox and Prince Kūhiō to return the kanaka maoli back to the ‘āina with a land-based government program which we now commonly refer to as Hawaiian Homelands.

In the early 1900s, the Hawaiian population was in a massive decline due to Western diseases like cholera and displaced in their homeland. Many kanaka were living in squalor amongst the urban sprawl of Honolulu, residing in multi-family tenements with inadequate sewage systems and shared bathrooms and kitchens were the spread of disease ran rampant. Kūhiō observed his people's plight and it was his deep belief that the way to heal the lāhui was to allow the kanaka to become homeowners, work the ‘āina and provide for their ‘ohana in the process.

"The only method to rehabilitate the race is to place them back upon the soil," stated Kūhiō.

As the Congressional delegate from the Territory of Hawai‘i, the Prince worked tirelessly and accommodatingly to get the Hawaiian Homestead Commission Act passed. On July 9, 1921, with numerous concessions like the required 50% blood quantum, the U.S. Congress passed the Hawaiian Homes Commission Act, allowing "any descendent of the not less than one-half part of the of the races inhabiting the Hawaiian Islands previous to 1778 [could acquire homestead leases for] one dollar year for a term on ninety-nine years."

Originally called the Kūhiō Settlement, Keaukaha on Hawai‘i Island, was the second Hawaiian Homestead project, behind Kalama‘ula on Moloka‘i. The significance of this ‘Āina Ho‘opulapula in Hilo was the success of the original homesteaders and how their ‘ohana was allowed to thrive on these lots with 99-year leases. Brandon Ahuna is one of their descendants, living on a homestead lot in Keaukaha with his two daughters, working the ‘āina with community leaders like Malani Alameda and protecting beach-goers as a lifeguard. Raising mana wahine and the practice of building traditional wooden, finless Hawaiian surfboards is proof that Kūhiō's dream is being realized today.

In appreciation of the Hawaiian Homes Commission Act, passed by Congress in 1921, Paiea Projects, Fitted Hawaii and Homesteady are releasing the "Kūhiō Collection" on Saturday, June 4 online and at the Fitted shop. This limited-edition release features a Homestead basketball jersey with #21, H Pride New Era snapback (including a PP pin) and a t-shirt with Kūhiō's trademark mustache.

Day Trip Miloliʻi…


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Like most Hawaiians, my family gatherings consisted of ono food, coolers of beer (juice for us kids) and everyone sitting around laughing, singing and jamming on the ukulele. Growing up one song always stood out, Molokaʻi nui ahina. As dad said “it was grandma’s favorite song” and he would always remember her singing it. Alice Pa grew up on Molokaʻi, her family was given one of the first plots of Hawaiian homestead in Hoʻolehua. It’s been many years since her passing but every time I hear this song I will think of my dad, his mom and the friendly island of Molokaʻi.


This past weekend a few friends and I crossed the Kaʻiwi channel in search of surf, solitude and good times. It was my first time along the northern coast and the views were breath taking! I had hiked down to Kalaupapa a few years ago but being off shore in a boat gave me a whole new perspective. With perfect weather, mālie waters, lingering surf and a few curious ‘onos the trip was better than I could have imagined. I am honored to have roots in this beautiful island and grateful for the chance to enjoy it’s beauty.














PP x FITTED – The Path to Nuʻuanu…

We chose to follow the path of Kamehameha and his warriors on their conquest of O’ahu; beginning near Diamond Head, coming around Puowaina (Punchbowl), and eventually ending at the Nuʻuanu Pali lookout. Many Oʻahu warriors leapt off the 500-foot cliff, giving the battle the nickname “Kalelekaʻanae”, or leaping mullet. The full Paiʻea Projects x Fitted Nuʻuanu Pack will be available Saturday, Aug. 29 at the Fitted store and online. Select items will be available on our online store as well.

BIG MAHALOS to Ezekiel Lau (@haynsupahman) for repping the Nuʻuanu jersey while ripping his home break, Race Skelton (@raceskelton) for joining us at Punchbowl while donning PP x Fitted Kam snapback, and Moani Hara (@moanihara) for gracing us with her presence up at the Pali lookout wearing the “Path to Nuʻuanu” 5-panel hat.

Shout out to braddah Luke Aguinaldo (@Loksi) for the sick edit and video footage capturing all 3 sets of the Nu’uanu Pack, and Lance Arinaga (@lancifer) for getting the killa water shots of Zeke ripping. Mahalo to the homeboy Skillet (@envol_skillet) for coming through with the awesome drone footage from way, way, way up. He also shot and edited the video for our Hilo jersey a few years back. Finally, mahalo to Curtis Helm (@mistah83), local reggae artist, for the track “Champion Song.”

Our Path to Nuʻuanu…

You could say our path to the Paiea Projects x Fitted Nuʻuanu Jersey began where our last jersey, Kepaniwai, left off. The original vision of our Hawaiian throwback jerseys was to chronicle the unification of the Hawaiian Islands by Kamehameha (birth name Paiʻea). Our 1st jersey, Puʻukoholā, gave respect to the heiau dedicated to the war god kū, which was prophesied to give Paiʻea the mana necessary to unify the islands. The 2nd (Hilo) jersey recognized the supernatural feat of Kamehameha lifting the Naha Stone, weighing nearly 5,000 lbs. Our 3rd jersey was inspired by one of the most-bitter battles recorded in Hawaiian History, the Battle at Kepaniwai, Maui. The fallout from that pivotal battle led Kamehameha to set his sights on conquering Oʻahu. Kahekili (believed to be Kamehameha’s father), ruler of Oʻahu, foresaw the eventual triumph of Kamehameha. Before he died, he said “Wait til the black kapa covers me and my kingdom shall be yours.” Seeing an opportunity, Kamehameha prepared his forces to seize Oʻahu, leading to the Battle of Nuʻuanu.

We followed the path of Kamehameha and his warriors beginning near Diamond Head, coming around Puowaina (Punchbowl), and heading up Nu’uanu Valley toward the Pali lookout.


Mahalo nui to Ezekiel Lau, newest Quiksilver team rider, who took time off from his busy schedule surfing QS events around the world, and sported the Nuʻuanu jersey and New Era spacer mesh snapback at his home break.


The number 4 on the Nuʻuanu jersey reminds us of the ancient Hawaiian method of counting by 4’s, an extremely practical method since a fisherman could hold 4 fish by their tails between the 5 fingers of each hand. It also recalls the multitude of warriors fighting for Kamehameha, said to have been over 16,000. In helu kahiko (traditional Hawaiian counting), this may have been referred to as 4 mano (4,000).


On the 4th day, they moved their forces up to Puowaina (Punchbowl) to begin battle with Kalanikūpule, then ruler of Oʻahu. Our homey, Race Skelton, holds this crater in higher regard than most. To this day, the Contrast Magazine Publisher goes to the Punchbowl cemetery to pay respects to his father, a 2-time war veteran. Mahalo braddah Race!


The design for the tank and tee incorporate the kahului (crescent) battle formation, while letting the #4 shine. The colored crescents count 4 and 40, while there are 400 crescents in total.


The Battle of Nuʻuanu is also referred to as “Kalelekaʻanae,” the leaping mullet, in reference to the Oʻahu warriors who chose to leap to their death rather than live under the rule of Kamehameha.


Mahalo nui to Moani Hara, former Miss Hawaii and resident of Nuʻuanu, for modeling the “Many Moons” tank and New Era 5-panel while tripping with us to the Pali lookout.


Although Kauaʻi island would not surrender for years to come, the conclusion of this battle all but confirmed that Kamehameha had conquered all of Hawaii under one rule. He aupuni kō Kamehameha!


“Eh, no such thing: No can, always can”…

If you need a pick me up on the road to success then listen to the wise words of Hawai‘i Island Mayor, Billy Kenoi, to Hawai‘i Pacific University’s graduating class.

The Kamehameha Surf Team Pack designed by Pai‘ea Projects x Fitted Hawai‘i drops tomorrow…

For Pai‘ea Projects designing this year’s Kamehameha Surf Team pack–a neoprene New Era snapback and “The Great” tee, which drops tomorrow at Fitted– is a homecoming. Earlier this summer, the three founders of this kanaka maoli-owned brand, celebrated our 15-year class reunion at Kamehameha Kapālama, where we all met and became friends. As students we competed on the Kamehameha Surf Team, and despite having some talented surfers on our team we could not win a National Scholastic of Surfing Association (NSSA) team title.

So as alumni and perpetual teammates, Pai‘ea Projects was honored to collaborate with our boys at Fitted Hawai‘i on this collection. This pack celebrates the Kamehameha Surf Team’s 2013-14 NSSA National Interscholastic Team title that they earned this past summer in California. The squad comprised of native Hawaiian student-athletes from Kamehameha Kapālama and Maui campuses was the only team from the islands, competing against 16 schools from North America. This was the first time in NSSA history that a team made up entirely of kanaka maoli surfers won the NSSA National Interscholastic Championship title. Led by Imaikalani DeVault, 16, and Cayla Moore, 17, the Kamehameha Surf Team narrowly beat San Clemente High 110-107, as a result ending the Orange County school’s four-year reign as national champs.

Their win was a shared victory with all of us that view he‘e nalu as a cultural practice and a sport that deserves recognition from the Hawai‘i High School Athletic Association. Furthermore, we at Pai‘ea Projects feel a lot of pride and appreciation for the educational opportunities that was given to us graciously by Kamehameha Schools’ founder, Princess Bernice Pauahi Bishop. Without her generosity, we probably wouldn’t be here sharing Hawaiian culture through various Pai‘ea Projects.

As a brand we came together in 2008 to march against Governor Linda Lingle and Attorney General Mark Bennett and the State of Hawai‘is right to sell Hawaiian Ceded Land. Our first products were red t-shirts for the rally in Waikīkī that were spray-painted with the credo “IMPEACH LINGLE.” Since then, Pai‘ea Projects has grown more than we imagined and our ability to share our culture with the world through clothing and collaboration has been a blessing.

“The Great Tee” is the first t-shirt design that Pai‘ea Projects is releasing to the public and we are so stoked for it to be paired with a Fitted Hawai‘i Kam neoprene snapback. Mahalo to Kamehameha Surf Team Captain Charlie Akao, who is a senior at the Kapālama campus, for being an awesome leader and model for this shoot at Kewalos. On any given day, from October to June, you may see Charlie and the team practicing to defend their five-year undefeated record in Hawai‘i and national championship at this South Shore spot. I mua Kamehameha…


Zeke x Ito…

Image: Zak Noyle

Our Director of Sales and Marketing, Daniel Ikaika Ito, and our favorite young, Hawaiian surfer, Zeke Lau, lend their talents to’s spot check of Kewalo’s. Click here to read Ito introduce the piece and hear Zeke’s mana‘o on his home break.

Aaron Kai going 100…

Kamehameha Kea‘au alum Aaron Kai was recently interviewed by The Hundreds. Checkout the interview here to read about the young artist’s views on pop culture, Lemon HI, surfing and Dragon Ball Z. KAAAAAAAAMEEEEEHAAAAAAMEEEEEEHAAAAAAAA!

And what, Daniel Snyder?…

Click here to support our indigenous brothers and sisters in their fight to change the name of Washington’s NFL team…

“Ike: Wisdom to Whisper” documentary project needs your kōkua…

If you would like to help out our homie, Cliff Kapono, with his scientific research then please click on this link.

Lehoʻula, Hāna…

Our stay in Hāna started at Holani Hana, a property cared for by the Sinenci ʻOhana. Uncle Palani Sinenci and his wife Esse are some of the most hospitable people Iʻve ever met. They hosted a fishpond conference under their hale, allowing over 100 caretakers of fishponds throughout Hawaii to camp on their lawn. Luckily, I got to tag along with Paepae o Heʻeia and share in this experience with them.
Francis Palani Sinenci is an expert hale builder. From the outdoor bar, to the pizza oven, to the enormous hale that stands 80ʻx30ʻ, you can see he is the king of DIY “Hawaiian style.” He also led the restoration of Piʻilanihale Heiau in Hāna and helped prepare Puʻukoholā heiau for the Hoʻokuʻikahi Celebration in 2010. The man can do it all.

Uncle Palani Sinenci (aka U.P.S.)

From there, some of us drove over to Oprah Winfrey’s gate just down the road, and others walked down her privately owned coast to get to Leho’ula, where many believe stands the first lokoiʻa (fishpond) ever constructed in Hawaiʻi.

Legend has it that this lokoiʻa was built by Kuʻulakai, a man possessed with the supernatural powers of controlling the fish of the sea. Here lie the remnants of what he built centuries ago.

One day, a giant puhi (eel) from Molokaʻi stole fish from his lokoiʻa. Kuʻulakai ordered his son ʻAiʻai to capture and kill the puhi. ʻAiʻai captured the eel and dragged him onshore before killing it with ʻala stones and cutting off his head. The iwikuamoʻo (backbone) of that puhi still lies here at Lehoʻula.

Uncle Palani will be leading the restoration of this fishpond in the coming months. Many fishpond practitioners, including Paepae o Heʻeia, have vowed that they will return to offer their kokua in the restoration of this sacred place.


Pow Wow Hawaiʻi and PVS from Oiwi TV on Vimeo.


The North Shore’s Aaron Gold is an endangered species of wave rider: the competitive-surfer-shaper. Up in Pupukea hills, under the Gold Surfboard label, he builds guns for big surf hunting. The regular foot­— originally from the Big Island— has been shaping since he was 12. Whenever Phantoms— his favorite big wave on the North Shore—is firing, Gold opts for his trusty, self-shaped 10’2” or 9’6.” Thruster inventor Simon Anderson was the last competitive-surfer-shaper on tour and Gold is only competitor making his own boards on the Big Wave World Tour. He is currently seeking a sponsor’s support to offset travel expenses. Gold isn’t chasing the Big Wave Tour championship. Rather, he sees the contests as a necessary first step to achieving a lifelong goal: an invitation to the Quiksilver In Memory of Eddie Aikau Big Wave Invitational, which he achieved this winter. His gromhood dream is to win The Eddie, like his hero and fellow Hilo boy Noah Johnson. Like Noah, Gold is a humble, underground big wave surfer with a blue collar. He works as a manager and caretaker for a 30-acre property in Pupukea, where he lives with his wahine and keiki.

Hawaiian Voice: George Helm…

Merrie Monarch 2013…

Unlock the metaphor…

Dr. Pualani Kanaka’ole Kanahele is the author of Ka Honua Ola.