We do this for the people! The Fitted + Pai‘ea Projects Mānoa (Kānaka) Pack drops on Saturday, March 13 at 11am (online and in-store at Fitted Hawaii) and is the final installment of the two-part collection themed Mānoa Ali‘i, Mānoa Kānaka (Mānoa of the Chiefs, Mānoa of the Commoners).

I ka wā kahiko (ancient times) an imaginary line was drawn from Puʻu o Mānoa (Rocky Hill) above Punahou School to the low, green hill, Puʻu Luahine (in back of the Chinese cemetery), at the head of Mānoa Valley. The chiefs resided on the west side, the commoners on the east.

This limited-edition Fitted + Pai‘ea Project Mānoa Kānaka collection features two 90’s throwback Bows’ basketball jerseys: a Green Kānaka Edition and a Black Kaona (town) Edition; a white New Era 9FIFTY Rip-Stop Mua Snapback; and a gray “The Great Tee” track shirt with a matching green design. The #2 on the jersey signifies the division of the valley separating aliʻi and kānaka.

Today, the people of O‘ahu regard Mānoa as a very popular residential neighborhood with many good schools in the district. Model Kahanu Cuban is a teacher at Punana Leo o Mānoa as well as a student of Hawai‘inuiakea School of Hawaiian Knowledge at the University of Hawai‘i at Mānoa. Before Kahanu, U.H. and the many houses in the valley there were hundreds of lo‘i that fed the kānaka of Mānoa. While there are not many lo‘i left there is Ka Papa Lo‘i o Kanewai on Dole Street. It serves as a Hawaiian cultural and education outreach program for the Hawai‘inuiakea School of Hawaiian Knowledge.

Over three decades ago, several U.H. Mānoa students re-discovered the abandoned ‘auwai at Kanewai. This group became known as Ho‘okahewai Ho‘oulu ‘Aina based on the philosophy “make the water flow, make the land productive.” They restored the flow of water, and planted kalo and other native plants in the areas surrounding the lo‘i. The students received guidance from the kupuna such as Uncle Harry Kunihi Mitchell and ‘Anakala Eddie Kaanana. Today, the traditional mahi‘ai practices continue to be perpetuated at Ka Papa Lo‘i o Kanewai.


Kapālama Collection…

If one is to nānā i ke kumu of Pai‘ea Projects you will find that we bleed blue and white, and we celebrate this lineage with the Kapālama Collection. This pack is anchored by the Kapālama jersey and accentuated by a navy New Era 9Fifty snapback and “The Great” dry-fit tee. “Look to the source” of the Kapālama Collection and you will see that the roots of our brand run deep on this hill.

Kamehameha Schools Kapālama was ground zero for the founders of this brand. They met as 7th graders in the mid-90s and remained friends throughout their formative years all the way to the present.

Eventually, the trio of Kamehameha Schools alumni formed Pai‘ea Projects in 2009 when they marched in Waikīkī to protest Gov. Linda Lingle and Attorney General Mark Bennet’s case for the State of Hawai‘i to have the ability to sell Hawaiian Ceded Lands. Although Lingle and Bennett would win the case, much to the dismay of the lāhui, Pai‘ea Projects would “I mua” past the controversial ruling.

The color way of the Kapālama basketball jersey is inspired by the Oklahoma City Thunder’s alternate uniform, and is a tribute to the O.G. Kamehameha Schools campus. “0” is a reference to “ground zero” where the Pai‘ea Projects founders met, but it’s also a reference to a story about Pai‘ea and the conquering of O‘ahu.

Upon arrival on Oʻahu for the Battle of Nuʻuanu, Kamehameha The Great’s fleet covered the sea from Waiʻalae to Waikīkī. For three days he began to organize his forces and prepare his battle strategy. On the third night, he climbed up above Hauhaukoi, Kapālama. This journey up to Kapālama was for Paiʻea to drink ʻawa at the sacred heiau of Lonoikekūpaliʻi. When the ʻawa ceremony was complete, Paiʻea and his companions returned to Waikīkī where his armies were encamped. The next day, Kamehameha The Great and his army would win the Battle of Nuʻuanu. Thus, conquering O‘ahu.

After Kamehamehaʻs victory at Nuʻuanu, he immediately ordered that food be cultivated and the kalo patches be repaired. Pai‘ea toured O‘ahu to inspire the idea of farming for abundance and prosperity. However, before he began his journey, Kamehameha commenced the planting of kalo at Kapālama. The warriors and chiefs alike participated in the work of farming the ‘āina and feeding the people of O‘ahu.

The Kapālama Collection drops at 12 noon on Aloha Friday, Sept. 7 with the rising of a Lono moon: a lunar phase that our kupuna knew as an excellent day to plant crops and cultivate relationships. I mua.


Mana Mele…

“Island Style – ‘Oiwi E” is a massive all-star, intergenerational collaboration featuring John Cruz, Jack Johnson, and many more of Hawai’i’s top ʻMana Mele Collectiveʻ artists across many genres, alongside over 1,000 Hawaiian Charter School youth. Recorded live across 15 locations, this medley is dedicated to the Cruz ‘Ohana and Kumu John Keola Lake.

About this collaboration: Mana Maoli, a Hawaiian nonprofit, teamed up with Playing For Change and 4 Miles LLC as part of their Mana Mele Project . Mana Mele features a Music & Multimedia Academy, and a Solar Mobile Studio that serves youth, as well as businesses, artists and the public – as a means to feed its programs.

ʻŪniki ceremony…


Paiea Projects + Fitted "Milolii Opelu Project" Pt. 2 from Paiea Projects on Vimeo.

Lei at Miloli’i…

As the Lead Program Instructor for Pa’a Pono Miloli’i, community leader and coordinator of the Lawai’a ‘Ohana Camp, Leivallyn Grace Kaupu shares her mana’o on Hawaiian fishing practices and her home in Omoka’a.

Lei at Miloli'i from Paiea Projects on Vimeo.

Paiʻea Projects + Fitted “Miloli’i ‘Ōpelu Project”…

Video: Adam Palumbovisionhorsemedia

The Pai’ea Projects + Fitted “Miloli’i ‘Ōpelu Project” pays homage to our creative director’s home away from home: The last Hawaiian fishing village. According to Paul Kema, going to Miloli’i is like traveling back in time. From the moment you hit the 89th mile marker and slowly descend the windy road to the village you are instantly taken back to an older Hawaii. Lacking the distractions of city life, the absence of electricity and running water, life is simple there. People hold strong to the cultural values and knowledge passed down through generations. It is the last Hawaiian fishing village. The ocean is their ice box and remains their kuleana to preserve, protect and mālama it for future generations.

FP_milolii_vhm_3805Photo: Adam Palumbo

As a city boy growing up on O’ahu, Paul Kema would hear his dad talk about Miloli’i often, telling stories of how his father and eldest brother would spend summers fishing down at Omoka’a. As the twin of the youngest brother, Paul’s pops rarely got to Miloli’i, but would always look forward to the five gallon tins of dried ‘ōpelu (mackerel scad) grandpa would bring home.

John Ana Puako Kema was born 1899 in Ho’opuloa, a nearby fishing village, but moved to Miloli’i with the rest of the family following the 1926 lava flow that covered the area. Grandpa spent most of his adolescent life there before later moving to O’ahu. His sister Nancy remained and married into the Apo family. Grandpa would always return to spend time with her and the rest of the ‘ohana who still call Miloli’i home today. Generations have passed since then and now uncle Sam Grace (pictured below) is entrusted with taking care of Omoka’a. Paul and the Fitted Fam have spent many weekends camping there with Uncle Sam and remain grateful to spend time in the same waters the Kema ‘ohana has enjoyed for generations.

FP_milolii_vhm_3820Photo: Adam Palumbo

Pa’a Pono Miloli’i is a non-profit community project dedicated to improving the quality of life of the residents of Miloli’i. Through K-12 youth education in fishing practices and cultural traditions they continue to make a difference in protecting their unique way of life. One of their various community efforts is the “’Ōpelu Project,” which utilizes innovative fishing methods that blend science, ocean knowledge, fish lifecycle patterns and traditional Hawaiian techniques. Inspired by the efforts of Pa’a Pono Miloli’i, Pai’ea Projects and Fitted are honoring the “’Ōpelu Project” with this collection. As they strive to strengthen the community’s stewardship of their critical marine and coastal resources we pay homage to their perpetuation of the Hawaiian culture with the “Miloli’i ‘Ōpelu Project” collection. Our goal is to share their vision and give back to support their cause.

Proceeds of the “Miloli’i ‘Ōpelu Project” will benefit Pa’a Pono Miloli’i and their educational initiatives. This limited-edition, three-piece collection is anchored by “The Camo Mackerel” neoprene New Era snapback and accentuated with “The Scad” tank and “The Last Village” tee. The “Miloli’i ‘Ōpelu Project” launches on Saturday, February 4 on paieaprojects.com, fittedhawaii.com and at the Fitted shop on Kona Street.

FP_milolii_vhm_3798Photo: Adam Palumbo

IMG_7140Photo: Paul Kema

IMG_7144Photo: Paul Kema

IMG_7149Photo: Paul Kema

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Hānai ‘Ōpelu…

Miloli’i ‘Ōpelu Project…

The Miloliʻi ʻŌpelu Project is a two year program held in the last fishing village in the State of Hawaiʻi, Miloliʻi. Situated on the isolated, rural and arrid coastal plain of South Kona on Hawaiʻi Island, the fishing village of Miloliʻi remains the most traditional native hawaiian community in the Hawaiian Islands. For centuries Miloliʻi has been known as having an iconic and abundant supply of ʻŌpelu (Mackerel Scad) in its nearshore fishery. Utilizing an innovative method of fishing which blends modern science and the understanding of ocean currents and fish life cycle patterns as well as traditional hawaiian techniques has sustained this fishing village for the last century.

Healing of the Nation…

Video Credit: Adam Palumbo @visionhorsemedia

Healing of the Nation: ‘Āina Ho‘opulapula ma Keaukaha
Pai‘ea Projects, Homesteady and Fitted honor Prince Kūhiō

Hilo County lifeguard and Alai‘a board builder, Brandon Ahuna, and his ‘ohana are the living the dream of Prince Jonah Kūhiō Kalaniana‘ole (March 26, 1871-January 7, 1922). In the early 1900s when Hawai‘i was still a U.S. Territory, it was the vision of Robert Wilcox and Prince Kūhiō to return the kanaka maoli back to the ‘āina with a land-based government program which we now commonly refer to as Hawaiian Homelands.

In the early 1900s, the Hawaiian population was in a massive decline due to Western diseases like cholera and displaced in their homeland. Many kanaka were living in squalor amongst the urban sprawl of Honolulu, residing in multi-family tenements with inadequate sewage systems and shared bathrooms and kitchens were the spread of disease ran rampant. Kūhiō observed his people's plight and it was his deep belief that the way to heal the lāhui was to allow the kanaka to become homeowners, work the ‘āina and provide for their ‘ohana in the process.

"The only method to rehabilitate the race is to place them back upon the soil," stated Kūhiō.

As the Congressional delegate from the Territory of Hawai‘i, the Prince worked tirelessly and accommodatingly to get the Hawaiian Homestead Commission Act passed. On July 9, 1921, with numerous concessions like the required 50% blood quantum, the U.S. Congress passed the Hawaiian Homes Commission Act, allowing "any descendent of the not less than one-half part of the of the races inhabiting the Hawaiian Islands previous to 1778 [could acquire homestead leases for] one dollar year for a term on ninety-nine years."

Originally called the Kūhiō Settlement, Keaukaha on Hawai‘i Island, was the second Hawaiian Homestead project, behind Kalama‘ula on Moloka‘i. The significance of this ‘Āina Ho‘opulapula in Hilo was the success of the original homesteaders and how their ‘ohana was allowed to thrive on these lots with 99-year leases. Brandon Ahuna is one of their descendants, living on a homestead lot in Keaukaha with his two daughters, working the ‘āina with community leaders like Malani Alameda and protecting beach-goers as a lifeguard. Raising mana wahine and the practice of building traditional wooden, finless Hawaiian surfboards is proof that Kūhiō's dream is being realized today.

In appreciation of the Hawaiian Homes Commission Act, passed by Congress in 1921, Paiea Projects, Fitted Hawaii and Homesteady are releasing the "Kūhiō Collection" on Saturday, June 4 online and at the Fitted shop. This limited-edition release features a Homestead basketball jersey with #21, H Pride New Era snapback (including a PP pin) and a t-shirt with Kūhiō's trademark mustache.

Day Trip Miloliʻi…


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Malolo and Naiʻa Return to Miloliʻi…


Took a quick overnight trip to Hilo to catch opening night of Merrie Monarch 2016 with Halau o Kekuhi and the Sig Zane for Hurley release party that followed.


















Like most Hawaiians, my family gatherings consisted of ono food, coolers of beer (juice for us kids) and everyone sitting around laughing, singing and jamming on the ukulele. Growing up one song always stood out, Molokaʻi nui ahina. As dad said “it was grandma’s favorite song” and he would always remember her singing it. Alice Pa grew up on Molokaʻi, her family was given one of the first plots of Hawaiian homestead in Hoʻolehua. It’s been many years since her passing but every time I hear this song I will think of my dad, his mom and the friendly island of Molokaʻi.


This past weekend a few friends and I crossed the Kaʻiwi channel in search of surf, solitude and good times. It was my first time along the northern coast and the views were breath taking! I had hiked down to Kalaupapa a few years ago but being off shore in a boat gave me a whole new perspective. With perfect weather, mālie waters, lingering surf and a few curious ‘onos the trip was better than I could have imagined. I am honored to have roots in this beautiful island and grateful for the chance to enjoy it’s beauty.














Tahitian diapers…

In years past a trip to Tahiti consisted of a few friends, board bags, one or two changes of clothes, a standby flight on Hawaiian, and no real plan other than a floor to sleep on and a boat ride out to surf. Life was simple and easy.

Three weeks ago When my fiancé and I decided to spend my birthday together in Tahiti, things got a little hectic. We had 1 week to book our flight, expedite a passport for our 10 month old daughter, book our hotels, Aremiti tickets, and rental car. I’ve never been the type who plans a vacation months ahead and within a couple days we were good to go. Car seat ready, formula and diapers packed and we were off on our first Tahitian family adventure. Next stop Mo’orea!










Nana & Maururu!!! Till we meet again…

Umi a Ola…

We here at PP would like to congratulate our ʻohana at Fitted Hawaii on 10 years of success. Not only have they put out multitudes of quality projects throughout the years, they have managed to keep true to their roots while providing insight into our Hawaiian culture. Fitted has been there for us since our inception. The mahalo we have for them is endless. May the next 10 years be as prosperous as these first 10 years. UMI A OLA!

UMI A OLA from FITTED on Vimeo.

PP x FITTED – The Path to Nuʻuanu…

We chose to follow the path of Kamehameha and his warriors on their conquest of O’ahu; beginning near Diamond Head, coming around Puowaina (Punchbowl), and eventually ending at the Nuʻuanu Pali lookout. Many Oʻahu warriors leapt off the 500-foot cliff, giving the battle the nickname “Kalelekaʻanae”, or leaping mullet. The full Paiʻea Projects x Fitted Nuʻuanu Pack will be available Saturday, Aug. 29 at the Fitted store and online. Select items will be available on our online store as well.

BIG MAHALOS to Ezekiel Lau (@haynsupahman) for repping the Nuʻuanu jersey while ripping his home break, Race Skelton (@raceskelton) for joining us at Punchbowl while donning PP x Fitted Kam snapback, and Moani Hara (@moanihara) for gracing us with her presence up at the Pali lookout wearing the “Path to Nuʻuanu” 5-panel hat.

Shout out to braddah Luke Aguinaldo (@Loksi) for the sick edit and video footage capturing all 3 sets of the Nu’uanu Pack, and Lance Arinaga (@lancifer) for getting the killa water shots of Zeke ripping. Mahalo to the homeboy Skillet (@envol_skillet) for coming through with the awesome drone footage from way, way, way up. He also shot and edited the video for our Hilo jersey a few years back. Finally, mahalo to Curtis Helm (@mistah83), local reggae artist, for the track “Champion Song.”

Our Path to Nuʻuanu…

You could say our path to the Paiea Projects x Fitted Nuʻuanu Jersey began where our last jersey, Kepaniwai, left off. The original vision of our Hawaiian throwback jerseys was to chronicle the unification of the Hawaiian Islands by Kamehameha (birth name Paiʻea). Our 1st jersey, Puʻukoholā, gave respect to the heiau dedicated to the war god kū, which was prophesied to give Paiʻea the mana necessary to unify the islands. The 2nd (Hilo) jersey recognized the supernatural feat of Kamehameha lifting the Naha Stone, weighing nearly 5,000 lbs. Our 3rd jersey was inspired by one of the most-bitter battles recorded in Hawaiian History, the Battle at Kepaniwai, Maui. The fallout from that pivotal battle led Kamehameha to set his sights on conquering Oʻahu. Kahekili (believed to be Kamehameha’s father), ruler of Oʻahu, foresaw the eventual triumph of Kamehameha. Before he died, he said “Wait til the black kapa covers me and my kingdom shall be yours.” Seeing an opportunity, Kamehameha prepared his forces to seize Oʻahu, leading to the Battle of Nuʻuanu.

We followed the path of Kamehameha and his warriors beginning near Diamond Head, coming around Puowaina (Punchbowl), and heading up Nu’uanu Valley toward the Pali lookout.


Mahalo nui to Ezekiel Lau, newest Quiksilver team rider, who took time off from his busy schedule surfing QS events around the world, and sported the Nuʻuanu jersey and New Era spacer mesh snapback at his home break.


The number 4 on the Nuʻuanu jersey reminds us of the ancient Hawaiian method of counting by 4’s, an extremely practical method since a fisherman could hold 4 fish by their tails between the 5 fingers of each hand. It also recalls the multitude of warriors fighting for Kamehameha, said to have been over 16,000. In helu kahiko (traditional Hawaiian counting), this may have been referred to as 4 mano (4,000).


On the 4th day, they moved their forces up to Puowaina (Punchbowl) to begin battle with Kalanikūpule, then ruler of Oʻahu. Our homey, Race Skelton, holds this crater in higher regard than most. To this day, the Contrast Magazine Publisher goes to the Punchbowl cemetery to pay respects to his father, a 2-time war veteran. Mahalo braddah Race!


The design for the tank and tee incorporate the kahului (crescent) battle formation, while letting the #4 shine. The colored crescents count 4 and 40, while there are 400 crescents in total.


The Battle of Nuʻuanu is also referred to as “Kalelekaʻanae,” the leaping mullet, in reference to the Oʻahu warriors who chose to leap to their death rather than live under the rule of Kamehameha.


Mahalo nui to Moani Hara, former Miss Hawaii and resident of Nuʻuanu, for modeling the “Many Moons” tank and New Era 5-panel while tripping with us to the Pali lookout.


Although Kauaʻi island would not surrender for years to come, the conclusion of this battle all but confirmed that Kamehameha had conquered all of Hawaii under one rule. He aupuni kō Kamehameha!


10,000 Strong…

Over 10,000 people came out yesterday in the heart of Waikiki to show their strong support of the Aloha ʻĀina Unity March. Sparked by the events surrounding the construction of the Thirty Meter Telescope, the march from Saratoga Rd. to Kapiolani Park put the rest of the world on notice that the Hawaiian community will stand idle no more as lawmakers and developers continue to ignore our rights and cultural beliefs. Mahalo to all the organizers who made this event possible. It is a sign that the lāhui is growing stronger with each gathering, creating a voice that can no longer be ignored. E MAU KE EA O KA AINA I KA PONO!









Aloha ʻĀina March…

The first event Paiʻea Projects ever attended as an organization was the ceded lands march back in 2009. We consider that the birthplace of our company and continues to represent what we stand for and continue to strive towards. There is no time more important than NOW for the lāhui to stand up for our rights, culture and our ʻāina. E mau ke ea o ka ʻāina i ka pono!


On August 9th, wear red, bring your Hae Hawai’i, Pū, leo, and ALOHA. We look forward to the unification of our people in Waikiki. We will let the world know that day how much we truly love this place and that we will continue to fight for our sacred places, our ‘āina, and our lāhui.


Views from the South Shore…

This weekend we had the pleasure of enjoying one of the best south swells of the summer from a different perspective. My brother Kekaula flew in from Maui frothing at the forecast for the South Shore. Cuzzo, Sky and Kema launched the Capri M. at the crack of dawn to go trolling, found a cargo net, got a couple shibis and lost an ono. They picked us up at Ala Wai Boat Ramp a couple hours later and it was on. Every time we drove the boat through the channel at Bowls, the sets came rolling in thick. As a good friend of mine likes to say, “Mynahs!” Good thing Cuzzo was confident enough to navigate us through the surf, canoe paddlers and crossing surfers. After a short drive toward DH, we anchored right outside of Three’s, and hopped directly into the lineup. SURF, DRINK, PUPU, REPEAT. That sums up the rest of the day for us.


Bowls was FIRING!


PP Koozie a necessity on the boat.


The Hikianalia under some top-notch navigation.


Then there’s this boat, navigated by some donkey.


Kekaula getting warmed up.


If 5 is good, 10 is better.


Nothing like a cold one right after a surf!


Props to bruddah Sky for cutting up the shibi.


It doesn’t get any fresher than this!


In the words of Ice Cube, “I gotta say, today was a good day.”

Imu at Panaʻewa Homestead…

With braddah Ito’s wedding coming up next month, it was time to head back to Hilo to meet up with the ITO clan to imu at their homestead in Pana’ewa. After we put 5 pigs in the ground, we covered the imu late Friday night. With a little help from the excavator, we made quick work of filling in the hole after the pigs were pulled out the next day. The most laborious part was shredding the kalua pig…yes, we were spoiled. It was a quick but productive trip, and like any other trip with the Ito’s it wouldn’t be complete without a visit to Awawaloa waterfall near their house. Cheers to Daniel and Kahina on their upcoming wedding! #MakingMrsIto

The Dead Lands…

This looks like a must-see movie out of NZ. With all that is going on in Hawaii with Mauna Kea, this movie looks inspiring for Hawaiians who must stand up for our beliefs and the traditions of our ancestors. The boy from “Boy” (James Rolleston) looks to be a star in the making, and I can’t wait to see this when it releases in the U.S. April 17, 2015.

HURLEY + SIG ZANE at Ka Papa Lo`i O Kānewai…