Took a quick overnight trip to Hilo to catch opening night of Merrie Monarch 2016 with Halau o Kekuhi and the Sig Zane for Hurley release party that followed.
















HURLEY + SIG ZANE at Ka Papa Lo`i O Kānewai…

The Kamehameha Surf Team Pack designed by Pai‘ea Projects x Fitted Hawai‘i drops tomorrow…

For Pai‘ea Projects designing this year’s Kamehameha Surf Team pack–a neoprene New Era snapback and “The Great” tee, which drops tomorrow at Fitted– is a homecoming. Earlier this summer, the three founders of this kanaka maoli-owned brand, celebrated our 15-year class reunion at Kamehameha Kapālama, where we all met and became friends. As students we competed on the Kamehameha Surf Team, and despite having some talented surfers on our team we could not win a National Scholastic of Surfing Association (NSSA) team title.

So as alumni and perpetual teammates, Pai‘ea Projects was honored to collaborate with our boys at Fitted Hawai‘i on this collection. This pack celebrates the Kamehameha Surf Team’s 2013-14 NSSA National Interscholastic Team title that they earned this past summer in California. The squad comprised of native Hawaiian student-athletes from Kamehameha Kapālama and Maui campuses was the only team from the islands, competing against 16 schools from North America. This was the first time in NSSA history that a team made up entirely of kanaka maoli surfers won the NSSA National Interscholastic Championship title. Led by Imaikalani DeVault, 16, and Cayla Moore, 17, the Kamehameha Surf Team narrowly beat San Clemente High 110-107, as a result ending the Orange County school’s four-year reign as national champs.

Their win was a shared victory with all of us that view he‘e nalu as a cultural practice and a sport that deserves recognition from the Hawai‘i High School Athletic Association. Furthermore, we at Pai‘ea Projects feel a lot of pride and appreciation for the educational opportunities that was given to us graciously by Kamehameha Schools’ founder, Princess Bernice Pauahi Bishop. Without her generosity, we probably wouldn’t be here sharing Hawaiian culture through various Pai‘ea Projects.

As a brand we came together in 2008 to march against Governor Linda Lingle and Attorney General Mark Bennett and the State of Hawai‘is right to sell Hawaiian Ceded Land. Our first products were red t-shirts for the rally in Waikīkī that were spray-painted with the credo “IMPEACH LINGLE.” Since then, Pai‘ea Projects has grown more than we imagined and our ability to share our culture with the world through clothing and collaboration has been a blessing.

“The Great Tee” is the first t-shirt design that Pai‘ea Projects is releasing to the public and we are so stoked for it to be paired with a Fitted Hawai‘i Kam neoprene snapback. Mahalo to Kamehameha Surf Team Captain Charlie Akao, who is a senior at the Kapālama campus, for being an awesome leader and model for this shoot at Kewalos. On any given day, from October to June, you may see Charlie and the team practicing to defend their five-year undefeated record in Hawai‘i and national championship at this South Shore spot. I mua Kamehameha…

2nd Annual Paiʻea Projects Podagee Horseshoe Invitational #PPPHI…

This year’s Podagee Horseshoe Invitational featured many familiar faces, as well as some new. It’s always nice to mix it up with some different peeps and share your thoughts, stories, and of course some Coors Lights. Competition was fierce, but the overall vibe was full of aloha, and everyone was down to have some good, clean fun. This event seems to get better every year, and we’re already looking forward to doing it again next year. To everyone who came out, HUGE MAHALO for the good times and great competition. PODAGEES STAND UP!

The arena featured 4 courts; FITTED, WAIOLA, SCOTT HAWAII, and PAIEA PROJECTS

Jah Gumby of @fatherpsalmstv came through with the killa set that had everybody jammin to the best roots music you could imagine. His library of roots is 2nd to none.

Joel Centeio of Team Moody, and Damien of Team Scott.

That Damien guy, and Ola of FITTED.

Team Paiʻea Projects vs. Team SHOOTS

Team Paiʻea Prospects (last year’s champs) vs. Team Konagetit

Team HRDLCK always stay thirsty

Some cool braddahs from Waialua came through. Although Team Nixon and Camel Toejahs didn’t win, they thrived in the “cash games” during the after party.

Team MAUI & No Harm No Foul

Team SCOTT & Palolo’s Finest

Ola of FITTED, with daughter Banksy, who’s becoming the youngest fixture at the tournament. What a trooper!

Damien, of Team Scott, took home the award for best dressed.

If there was ever a dull moment, that was remedied by a shot of FIREBALL!

This is what a CoorslightRasta looks like.

Team Fresh Cafe (Steven & Larson)

Team Paiʻea Projects made it to the Final, but Team Konagetit was too hot to #HANDODAT

Congratulations Team Konagetit on a well-deserved win! They brought their “A-game” this year.

Labor Day Big Island…

Still hurting from the Food & Wine Festival the night before, we left Waikaloa and headed up mauka to checkout the Mahiki Ranch branding in Waimea. I’m not gonna lie, it was a little intense. I don’t know what was worse, watching the bulls get their balls cut off or eating them as the freshly fried batch got passed around. A couple bites was enough for me and I chucked it into a cow pie when no one was looking. A few hours later and the branding was pau, we packed up and headed down to Kiholo to spend the rest of this Labor Day weekend straight chillin. Mahalo to Lissa, Jon and the and the rest of the Gendreau Ohana and friends for an amazing weekend!


Water by Morgan Maassen from NouvelleVagueLA on Vimeo.

Photographer Morgan Maassen shot Coco Ho for the ESPN The Magazine 2014 Body Issue and while he shoots beautiful nudes of one of the most-adored female pro surfers he also knows how to make the ocean look sexy as well.

Malama Honua…

Call it luck or call it fate, but I was in the right place at the right time! My work at the Kamehameha Schools Keaau Campus was only supposed to last till Thursday, yet for reasons beyond my control, I was forced to extend my trip an extra day. Coincidently, that extra day was the day that Hokulea and Hikianalia were schedule to depart from Hilo to kick off their Malama Honua World Wide Voyage. Thanks to the borrowed camera gear from Brandy & Sig Zane Designs, I was able to capture the event as it unfolded.

Paiea Projects would like to wish the crews a safe voyage across the Pacific to Tahiti!



TUNE IN on June 8th on NBC at 8pm ET to help support Hawaii’s Moani Hara at the 2014 MISS USA® Competition LIVE from the Baton Rouge River Center in Louisiana.


“Cherishing the Reflection”

Hula Aihaa and Ka Hana Kapa are practices that continue to illustrate unparalleled craft and skill. The memory of Technique is a component in the NDA of our people that preserves in this contemporary world. This skill set is a reminder and premonition – at the same time. Exploring, practicing, perfecting, and evolving the specific skill set, determination and commitments are rewarded.

Last January, the Halau O Kekuhi and Ka Poe Hana Kapa brought forth a collaborated effort of chant, dance, and cloth. The metaphor of the oloa (the kappa), the chanting, and the aihaa, is the fusion of societies and encourages the longevity of the practices that we steward.

Capturing the individual – moments before the performance – we discover a sense of acceptance of skill and craft about to unfold. Deftly they move. Adept is the execution. Cherished are the reflections!

“What is your craft?
How are you carrying this skill set into the future and make it applicable to now and the future?”

Creative Director: Kuhao Zane
Photography: Paul Kema
Photo Director: Brandy-Alia Serikaku

– Sig Zane

These 12″ x 48″ canvases will be on display and for sale at Sig Zane Designs during Merrie Monarch.

Last Practice…

Halau O Kekuhi gets in a last practice before tomorrow’s (tonight’s) performance at the 51st Merrie Monarch.

Happy Earth Day…

“Koa Nani” Lehua Rock | Kauai, HI

Hana Hou Whistler…

Holo Holo Whistler…

Without fail, Whistler delivered. We showed up Friday morning with less than ideal conditions. Sunny skies and icy runs, no one wants to fall on the ice. Then Saturday night it started to dump, and isn’t forecasted to stop till Friday. Thought it’s hard to leave knowing how good it will be today and the days to come, I am grateful for the snow we had and countless powder runs I explored off 7th Heaven yesterday. Till next time, Aloha Eh!

Paiko Hawaii…

Paiko Hawaii in Kaka’ako is the perfect place to take your significant other on a quick and fun date. Last night my girlfriend surprised me and signed us up for one of their “succulent workshops.” Walking into the store for the first time I was a little skeptical if i’d enjoy myself, but once I got my hands dirty I really got into it. I felt like Mr. Miyagi perfecting his bonsai as I meticulously crafted my succulent masterpiece. Check out their website at for more information on upcoming workshops.


POW WOW HAWAII 2014 pt2…

POW WOW HAWAII 2014 pt1…

Finally had the chance to walk around Kaka’ako today and check out all the action. As anticipated, I was simply in awe of the amazing f’ing pieces these artists created. Here’s a little photo recap of my stroll through my 50mm…


I had the privilege to shoot some studio portraits for Halau O Kekuhi during their recent performance of Hi’iakaikano’eau at the Maui Arts & Culture Center. It was an incredible performance to witness and even more special was the chance to document this historic part of Hawaiian Culture as the first time Kapa was worn in a theatrical hula performance.

The malo Ulu is wearing was created by Lisa Schattenburg-Raymond (pictured below). It is an 18ft kapa piece she made as a replica of older malo she had seen at the Bishop Museum.

Aloha Friday…

Did a quick little photo shoot with @helloashereee in Chinatown yesterday | Canon 50mm 1.2L x 5dmkII

While you were watching the Super (lame) Bowl…

We were busy livin that Omoka’a Lifestyle!!! #luckywelivehi

ʻOhana by Hawaiian…

KZ sent us these photos from last Friday when both he and his dad finally got to see (and kiss) their ʻOhana Plane. 3 planes have been completed thus far, and based on the video below, I can see why the painting process takes so long. I canʻt wait to ride on this Sig Zane Designs creation, got my pole ready for Molokaʻi! Oh, and nice shirt btw Kuhao!

Osaka, Japan…

Been a minute since iʻve posted and iʻd like to think itʻs because weʻve been really busy. Although we do have a few exciting projects in the works, iʻve actually been racking up the frequent flier miles since Moku O Keawe. My latest adventure took me back to the streets of Osaka, Japan. Although it was a short trip, we sure did a lot including a visit to Mino Park. For anyone interested in seeing the Luminarie Festival in Kobe… DONʻT! Iʻve never seen so many people in one place, the numbers had to have been in the tens or hundreds of thousands!!!

-we had to settle for the lights in Osaka Station

Weekend Kiholo…

Celebrated my birthday last weekend with some friends down in Kiholo. Checkout FITTED HAWAII for a full writeup of our weekend adventures.

SF Chillin…

Spent the past weekend roaming around SF. It was just a quick trip but we sure did a lot. Itʻs always so intriguing wandering the streets of a city with my camera, you never know what youʻll find. Friday night I almost got to witness my 2nd “no hitter” as the Giants gave up 1 run to the Diamond Backs with 2 outs in the bottom of the 9th… so fʻing close! Saturday nightʻs game we got styled out in the Oracle Suites. Finally, Sunday morning we got to watch the 49ers opener vs Green Bay game at Candlestick.